Video Marketing: The New Frontier is Upon Us

Video Marketing has Arrived

Every year, we hear about the next big innovation in online marketing, and every year, video marketing is at the top of the list. By now, it’s no secret that video marketing is an effective strategy for not only raising awareness for your brand and engaging with customers, but also for increasing conversions and sales for your products or services.

Numbers Don’t Lie

To determine digital marketing success, marketing professionals quantitatively analyze everything from conversion rates to social media analytics, which includes page and video views. With that in mind, let’s look at some of the statistical information regarding online video

  • 93% of online marketers utilize video to communicate with customers and drive sales.
  • 52% of marketing professionals around the globe say that video marketing has the best return on investment (ROI).
  • 57% of consumers feel more confident about purchasing a product after watching the product video and are less likely to return the product.
  • YouTube is the internet’s second largest search engine, processing over 3 billion searches each month.
  • Facebook averages more than 1 billion video views each day.

The list of statistical information regarding online video advertising goes on and on. The point is, your business needs to adapt. To avoid falling behind the competition brands are seeking out knowledgeable marketing partners to implement video marketing as part of their marketing strategy to stay ahead of the competition.

Video Marketing is Becoming More Mobile

Mobile device usage has integrated into day to day life in all aspects related to the internet. From posting real-time pictures and videos onto social media, to making online purchases, our mobile devices have become an integral part of our lives. Some would go so far as to say that we can’t live without our mobile devices, and online marketers are taking note of this.

Although desktop users still reign as the highest percentage of online video viewers, mobile video viewers are rapidly on the rise. Mobile users account for 25% of YouTube video views. That’s over one billion video views per day on mobile devices. Facebook videos are also becoming increasingly mobile.

According to Facebook, 65% of Facebook videos are now being watched on mobile devices. With the new autoplay feature, videos start automatically as you scroll down your news feed, making it easier to watch videos on mobile devices. Scroll down just past the recently viewed video, and a row of related videos appear, giving the user even more videos to watch on their mobile device. But, the buck doesn’t stop there.

Other social media platforms, including Twitter, Instagram, and Snapchat, are also gaining momentum as video marketing channels. Companies have the ability to post and advertise their videos via tweets and Instagram posts, and recently, many brands have begun to utilize Snapchat to engage with their followers.

Video Marketing for your Business

Just as with any form of online marketing, successful video marketing campaigns need to be catered specifically to your business and your buyer personas.

Let’s take a look at Snapchat, which is the 4th most used social media platform for users between the ages of 18-24. In a recent poll, 71% of social media users in the U.S. between the ages of 18-29 have a Snapchat account, and 58% of Snapchat users that are in college said that they would purchase a product if they were sent a coupon from that brand’s Snapchat account. This means that Snapchat’s appeal is tailored more towards 18-29 year olds, and specifically those that are in college. If your buyer personas include this demographic, then you may want to utilize Snapchat as one of your social media channels to market your product or service.

Although Facebook ads cost money, Facebook appeals to a broader demographic, with over 29% of Facebook users being between the ages of 25-34. The beauty of Facebook ads are that you can modify the settings of your video ad campaign to cater to a specific demographic, with the ability to change the age group and gender of your target audience.

Getting the Most Out of Your Digital Marketing Agency

Choosing a digital marketing agency that is capable of providing your business with a solution to your video marketing needs is no easy task. Having an online marketing agency to handle your website’s SEO is one thing, but to have an online marketing agency capable of monetizing videos for your brand is something rare. Avoid alienating future customers while simultaneously exceeding objectives.

If your business intends on utilizing video marketing, then be sure to choose a digital marketing agency with knowledge and experience creating videos for a variety of brands. Give us a call today to set up a consultation with our team of marketing experts.