As we approach the halfway mark of 2015, chances are that you’re reading these words on your smartphone or tablet rather than your desktop.
The Rise of Mobile
For the better part of the day, our smartphones are within reach. We carry them around in our pockets everywhere we go, and we use them throughout the day for everything. As the number of mobile users increases, the importance of having a mobile-friendly website becomes ever more crucial for a business to succeed. Let’s break down the top 3 reasons that every business should have a mobile-friendly site.
1. Mobile Searches Outnumber Desktop Searches
Google reports that “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.” And, to be honest, this shouldn’t come as a surprise.
2. Mobile Users Are Driving E-Commerce
In a report from MarketLive, they gathered data that exhibited a 269% surge in e-commerce traffic from mobile phones and showed that smartphone orders were up 104%. This staggering, yet expected rise in mobile device usage for online purchases only strengthens the notion that every website needs to be mobile-friendly.
With mobile users driving both online purchases and in-store purchases, having an e-commerce site that customers can see on mobile devices is crucial.
3. Google’s New Mobile-Friendly Update
Recently, Google unveiled their new mobile-friendly update. What this update did is “boost the ranking of mobile-friendly pages on mobile search results,” allowing users to find high quality mobile-friendly sites much quicker. From an SEO perspective, anything within Google’s guidelines that raises a website’s ranking is a must, and this update from Google makes that clear.
To check if your website is mobile-friendly, you can use Google’s free online mobile-friendly test.
“So, how do I make a mobile-friendly website?”
There are a few ways to make your website mobile-friendly, however the simplest and most popular method is to develop a website with a responsive web design using a content management system.
Create a Mobile-Friendly Site by using a Responsive Web Design
Websites using responsive web designs are developed to deliver optimal web performance, greater functionality, and exceptional user experience across all platforms. By efficiently resizing and redistributing page content to fit a number of displays, responsive web designs make websites easy to navigate, whether you’re on a phone, tablet, TV, or desktop device.
In order to develop a website with a responsive web design, you need to use a content management system (CMS) to build your site.
Choose a Content Management System
A large number of content management systems exist on the internet, and in order to choose the right one for your business, you need look at the functionality, accessibility, and features of each one. The most widely used CMS today, however, is WordPress.
Install a Responsive Layout
In WordPress, users have their choice from a large number of both free and paid layouts, with thousands of themes offered by WordPress and third-party websites. The easiest way to make your WordPress website responsive is to install a responsive layout as your theme. These pre-designed responsive layouts already contain the necessary code needed to ensure your site runs smooth and looks good on any device. Simply select your layout of choice, and you’re done.
Install a Responsive Plug-In
If you have an existing website on WordPress and you don’t want to change your layout, then you can add a plug-in to make your site responsive and mobile-friendly.
WPTouch is a plug-in used by over 7 million blogs to create mobile-friendly versions of their websites. It’s easy to install and makes any WordPress site into a responsive, mobile-friendly site.
Outsourcing Your Website Development
Creating, updating, and maintaining a website is no easy task, and if done poorly, it can do irreparable damage to your business. For this reason, most companies outsource their website design or employ an in-house web developer. If you do choose to outsource your website design and development to a professional ad agency such as RankGiant, make sure you choose an established agency that’s capable of creating exceptional mobile-friendly websites.
If you would like to learn more about how the RankGiant and Mobile-Friendly implementation could work for your environment or organization, please feel free to contact us. RankGIANT is committed to providing the highest quality services to enterprises, organizations and small businesses nationwide. To learn how RankGIANT’s experts can improve your marketing, please visit rankgiant.com.